Saying “No” to Brands

I’ve been blogging for several years now and at least once a month I’ll get an email that goes something like this:

Hi Mary,

Wow, we love your blog, and I think that we have a great idea for a post! What would you think about writing about *insert random idea here that probably doesn’t fit in with blog at all*. What do you think? Here are some examples, and let us know if you want more details!

All the best,

Very Generic name here

So I usually reply:

Good *insert time of day* Generic Name!

I’m so happy you like my blog and I really like that idea. I would love more information! I am attaching my media kit so you are aware of my rates.

I look forward to hearing from you,

Mary

Then I usually get a reply that goes like this:

Hi Mary,

Thanks for a prompt response! So happy you like the idea, unfortunately, at this time we are unable to compensate. However, we would love to share your blog (if we like it enough) on our website and with our social media followers.

Please consider our offer and let me know if you decide to go ahead. We would really like to work with you.

*Generic Name*

To which I will respond,

*Generic Name*

I understand, however, as a person who needs an income at this time I unable to give out my services for free. I hope you can understand that. As I love the idea, if you ever find the budget for me, please let me know and I would be more than happy to work with you on this project.

Best,

Mary

Now honestly depending on my mood I’ll just stop responding, however, I’m very tired of offers that will not profit me or my readers. My media kit is actually very generous, I don’t charge nearly as much as I should, and I give the option of NO MONEY! Just a discount code for readers. I don’t want to hurt a startup trying to break into their industry, but that doesn’t mean I should let companies (that definitely have some type of marketing budget) take advantage of me.

Have I fallen for this before? Heck yes. Why? Becuase the people are so nice, they try to make a connection with you- it’s how they get free publicity. Once I started thinking about it though, it didn’t make sense. The only things I give free publicity to are services or products that I know and love. I shouldn’t be giving away my service for free to a company who wouldn’t even give me a sample of their service.

At the end of the day, you have to put you and your dignity above whether or not it will get you free publicity. All of their responses are contingent upon whether or not they like your work enough to share it, and honestly, you might have more “real” followers than them anyway. If a company is trying to use “smaller” bloggers to gain traction and attention, they might be doing some other undignified practices of gaining attention on social media.

Be careful and don’t let people take advantage.

 

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The One-Size-Fits-All Blogging Method

I’m sure you’ve seen it, heck, maybe even my click bait title got you here, but here’s the thing: There is no one-size-fits-all when it comes to blogging. According to the “experts”, I’m a failure. I’ve yet to make a dime off of this corner of the internet, so if that’s why you’re here you can click off this page.

Let’s be real, everyone wants to their blog to be successful. Most people would love to quit their job to work from home and make ridiculous amounts of money by blogging, here’s the thing: that’s not the reality.

If you get on Pinterest and look for “blogging tips” or really just anything to do with blogging, it’s all about trying to make $20,000 in the first month. Quite frankly unless you already have a huge online following, like Poppy Dayes, it’s not going to be your reality, well, unless you get super lucky.

So here’s my question: why do so many of those posts exist? How are there blogs dedicated to making money via blogging?

Personally, I believe that it’s because there are a handful of people in the “public” eye making buckets of money via social media, blogging, YouTube, etc. That’s not why people started doing those things though, they did them because they liked it. They fell into the money and now people see it as a get-rich-quick scheme.

It drives me crazy the number of posts I see on how to make $8,000 your first month blogging, or $20,000 your first three, or even “How I quit my six-figure salary full-time job to become a stay at home mom and blogger.” That’s not how it works for everyone. You need your blog to be filled with passion, good content, and it to be what you want it to be. If you formulate your whole blog around someone else’s definition of what a successful blog is, how does that make it any different from the 9-5 job you hate? You still aren’t doing what you love.

There isn’t a one-size fits all blogging method. Plain and simple. If it worked like that we would all be rich. While your content, SEO optimization, keywords, pictures, and outlook is all extremely important to blogging and striving to make money from it, there is an element of luck. The right people need to see your blog and think it’s good enough to be successful. At the end of the day, make it something you love and you’re proud of. Don’t worry if it translates into money or not, don’t count on it is my advice. If it happens, think of it as a happy surprise. If you’re going into it looking to be rich, I just don’t know how successful you will be.

I would be lying if I said that blogging full time isn’t my dream career because it is. There are a few things in life I’m passionate about and blogging is the biggest one. I’ve been doing this for almost four years and I’ve made microscopic amounts of money from it, but it doesn’t matter. I love every second that I’ve poured into my corner of the internet. I treasure every person that I can call a friend because I decided to write a blog. I have a job with benefits because this blog is what made me passionate about the internet. Take those things into account if your blog isn’t literally paying off because psychologically it probably is. There’s no way I would be where I am today without this site.

Blog because you love it. Blog because it will change your life. Blog because you want to. Don’t blog to make six-figures a year.

What do you think?