Evolving YouTube

A few weeks ago I wrote a response to Louise’s video about YouTube culture which you can read HERE. Since then a lot has taken place on the site I love so much. Yesterday, incase you weren’t aware, my favorite male YouTuber, Connor Franta, quit his collab channel Our 2nd Life (O2L). He made a video that made me cry, not because he was leaving O2L, but because he revealed that he has been unhappy with working on YouTube for six months and it felt to him that it had turned into a job. I think that’s something that’s starting to hit a lot of YouTubers, especially the ones who upload more than once a week.

With gaining over over 4.5 MILLION subscribers in the past year and a half Zoella, or Zoe Sugg is a perfect example of the rapid growth in the YouTube audience. One of my favorite YouTubers named Lex (check her out here) made a video after Vidcon (the largest YouTube convention) revealing some disappointment that it’s a signing instead of meeting and talking to your favorite YouTubers, but what else can you do when 20,000 people buy tickets? Anyway, I’m sorry I’m getting distracted from the point.

The point is when this was a career for most YouTubers they stopped their other jobs when they started getting sponsors and most likely hit 20k subscribers (when you start getting paid per subscriber) not when they hit a million and are most likely making buckets of money. This is different than being an actor or actress in Hollywood though because you don’t have that constant protection. You don’t have someone holding off people at your house, when they ring your doorbell for an hour- Alfie from PointlessBlog tweeted that there were girls outside of Zoe’s apartment for over an hour, that’s not okay. They also aren’t prepared or ready when they go out in public to get mobbed by viewers, the viewers should maybe say hi, and if they aren’t busy ask for a picture, but they shouldn’t stalk their favorites.

This is also different than Hollywood because “the fans” are also the critics and they have a lot more control over the content of what a YouTuber makes rather than what an actor or actress stars in, but they also have a lot of control over a person’s emotions. Personally, I’ve never had to deal with any sort of hate on WordPress from anyone, let alone a complete stranger halfway across the world.  I know Alfie recently was feeling the pressure of this, actually Zoe was too. Alfie was tweeting about how sorry he was about the lack of videos, but he was traveling to visit fans. He can’t please the whole world, and I think that’s what’s expected of YouTubers sometimes. Zoe did a whole month of daily vlogging and the one day was her just basically crying, I don’t think she was throwing herself a pity party or anything, I think she was genuinely upset about how things were going that day. I think the whole new fame thing is a lot to handle for a lot of these people who never intended to have  millions watching their every move.

I really feel and I will never understand the whole sending hate thing. It’s one thing to send hate to a celebrity on TV, they probably aren’t going to see it. They have other problems than a troll commenting on videos that they didn’t put up themselves. YouTubers on the other hand have both problems, they see all of the comments that their viewers post, good and bad, as well as seeing all of the hate that is starting to leak into mainstream media about them. Tanya Burr was on the list for worst dressed at an event, so that sucks, and then she gets to go home to look at the latest comments on her videos and there’s hate. I can’t even imagine what life would be like for them.

When it’s starting to come down to it, I think a lot of the reasons people started to YouTube are fading and it is becoming a job, and a chore to a lot of big YouTubers. That brings me to my last question, how long is this going to last? Let me know what you think in the comments. And just a heads up this is probably going to be my last post about this whole evolving YouTube stuff, I know it’s not that interesting to most people.

XOXO,

Mary.

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YouTube Culture Response

Recently one of my favorite YouTubers, Louise aka Sprinkle of Glitter, did a video on the YouTube culture and ever since it has made me think about the YouTube community, especially the fandoms. If you haven’t seen it, it’s above and this is my response to that so maybe you want to watch it.  Most of the people I watch on YouTube have been there for quite sometime, and I don’t think any of them intended to start that endeavor with the intention to become an internet sensation. Up until now, I would have considered myself a part of the general YouTube fandom, then focusing on the Brit Crew, Connor Franta,  and Troyler. Now, I don’t know if I want to associate myself with that. I used to consider these people role models, but Louise is right, we only see the good parts. I just don’t know what to think any more.

Okay so first and foremost, have you seen any vlogs from Italy or Digitour? Fans are going crazy. People freak out as if these people are One Direction. That’s awesome for them, but that’s not something I would want to do if I ever met my favorite YouTubers, I would want to be able to talk to them. I would want to know them as people more than people on a screen that I see once a week maybe. That’s like a dream of mine, but seriously so impractical looking at where they are now. I wanted to go to things like Digitour, Playlist, and VidCon but now I’m not so sure. I don’t want to wait in line for hours upon hours to wait in line to never get to actually meet people who are in a rush to meet the next person. I want to sit down and talk to them, know them like I feel like I do.

When Louise, Zoe, Alfie, Marcus, Connor, and so many “original” YouTubers mostly were just there for a creative outlet. Some went to college, some had day jobs, and others were trying to figure out their lives. I really think that was good, but somewhere along the lines I think things started to spiral. I’m really curious as to how this happened, I mean everyone knows Jenna Marbles, she’s huge and I think that’s where it started. Then there are collabs, that introduces you to more and more YouTubers. It’s a new generation of celebrities, and no one really expected it. However, is this a fleeting or what? Remember Fred? Well Lucas has his own channel now (to be honest, I haven’t seen any videos) but for a while everyone thought he made it, but his fame vanished almost as quickly as it came.

I believe YouTube is a great outlet for people, and it really gives great exposure to people who are trying to be discovered whether that’s singing/acting/directing or whatever, but really that whole idea has changed. People now go on YouTube to become what is considered  “YouTube” famous. What does that mean now? Every day more and more people are hitting one million subscribers, twitter followers, instagram followers, and Facebook likes, is this what YouTube fame is? I think this goes down into what is fame. As time goes on I think the majority of people really are starting to desire fame. Fame is just what people look for in life, they think that they will not be fulfilled until they are recognized by many. However, I’m getting off topic with my rant on self-fulfilment and fame.

Anyway, I think Louise brought up some really great points and aspects of the YouTube culture, but I also think that it’s not going to change the thoughts of others. There are always gong to be people who base their thoughts and ideas off of others, and I think Louise is a role model to many and that’s not going to change. She’s done videos on body confidence, self harm, love, friendships, giving loads of advice to many people, which I think will always inspire people and motivate them to be better people. When I look at that, does that mean that she is qualified to be role model? I’m not sure. I think more than anything her video made me think about who I should consider an influence in my life, that even includes people on a day to day basis. There’s a lot to consider before calling someone a role model. I do think everyone impacts you and inspires you in different ways. I mean I didn’t just decide to blog one day, it was something I always thought about or wanted to do, but if it wasn’t for one of Caspar Lee’s videos I watched I don’t think I ever would have followed through. I would disagree that she’s not an inspiration, maybe not a role model, but she does say inspiring things and does help so many people, especially young girls gain confidence. I don’t think that’s something anyone should downplay either.

These are just my thoughts on this, let me know what you think about this evolving fame in the comments! I would love to talk to you guys about this. Thanks for reading! I’m sorry I know this might not appeal to everyone either.

XOXO,

Mary.