I’m sure you’ve seen it, heck, maybe even my click bait title got you here, but here’s the thing: There is no one-size-fits-all when it comes to blogging. According to the “experts”, I’m a failure. I’ve yet to make a dime off of this corner of the internet, so if that’s why you’re here you can click off this page.
Let’s be real, everyone wants to their blog to be successful. Most people would love to quit their job to work from home and make ridiculous amounts of money by blogging, here’s the thing: that’s not the reality.
If you get on Pinterest and look for “blogging tips” or really just anything to do with blogging, it’s all about trying to make $20,000 in the first month. Quite frankly unless you already have a huge online following, like Poppy Dayes, it’s not going to be your reality, well, unless you get super lucky.
So here’s my question: why do so many of those posts exist? How are there blogs dedicated to making money via blogging?
Personally, I believe that it’s because there are a handful of people in the “public” eye making buckets of money via social media, blogging, YouTube, etc. That’s not why people started doing those things though, they did them because they liked it. They fell into the money and now people see it as a get-rich-quick scheme.
It drives me crazy the number of posts I see on how to make $8,000 your first month blogging, or $20,000 your first three, or even “How I quit my six-figure salary full-time job to become a stay at home mom and blogger.” That’s not how it works for everyone. You need your blog to be filled with passion, good content, and it to be what you want it to be. If you formulate your whole blog around someone else’s definition of what a successful blog is, how does that make it any different from the 9-5 job you hate? You still aren’t doing what you love.
There isn’t a one-size fits all blogging method. Plain and simple. If it worked like that we would all be rich. While your content, SEO optimization, keywords, pictures, and outlook is all extremely important to blogging and striving to make money from it, there is an element of luck. The right people need to see your blog and think it’s good enough to be successful. At the end of the day, make it something you love and you’re proud of. Don’t worry if it translates into money or not, don’t count on it is my advice. If it happens, think of it as a happy surprise. If you’re going into it looking to be rich, I just don’t know how successful you will be.
I would be lying if I said that blogging full time isn’t my dream career because it is. There are a few things in life I’m passionate about and blogging is the biggest one. I’ve been doing this for almost four years and I’ve made microscopic amounts of money from it, but it doesn’t matter. I love every second that I’ve poured into my corner of the internet. I treasure every person that I can call a friend because I decided to write a blog. I have a job with benefits because this blog is what made me passionate about the internet. Take those things into account if your blog isn’t literally paying off because psychologically it probably is. There’s no way I would be where I am today without this site.
Blog because you love it. Blog because it will change your life. Blog because you want to. Don’t blog to make six-figures a year.
What do you think?