Saying “No” to Brands

I’ve been blogging for several years now and at least once a month I’ll get an email that goes something like this:

Hi Mary,

Wow, we love your blog, and I think that we have a great idea for a post! What would you think about writing about *insert random idea here that probably doesn’t fit in with blog at all*. What do you think? Here are some examples, and let us know if you want more details!

All the best,

Very Generic name here

So I usually reply:

Good *insert time of day* Generic Name!

I’m so happy you like my blog and I really like that idea. I would love more information! I am attaching my media kit so you are aware of my rates.

I look forward to hearing from you,

Mary

Then I usually get a reply that goes like this:

Hi Mary,

Thanks for a prompt response! So happy you like the idea, unfortunately, at this time we are unable to compensate. However, we would love to share your blog (if we like it enough) on our website and with our social media followers.

Please consider our offer and let me know if you decide to go ahead. We would really like to work with you.

*Generic Name*

To which I will respond,

*Generic Name*

I understand, however, as a person who needs an income at this time I unable to give out my services for free. I hope you can understand that. As I love the idea, if you ever find the budget for me, please let me know and I would be more than happy to work with you on this project.

Best,

Mary

Now honestly depending on my mood I’ll just stop responding, however, I’m very tired of offers that will not profit me or my readers. My media kit is actually very generous, I don’t charge nearly as much as I should, and I give the option of NO MONEY! Just a discount code for readers. I don’t want to hurt a startup trying to break into their industry, but that doesn’t mean I should let companies (that definitely have some type of marketing budget) take advantage of me.

Have I fallen for this before? Heck yes. Why? Becuase the people are so nice, they try to make a connection with you- it’s how they get free publicity. Once I started thinking about it though, it didn’t make sense. The only things I give free publicity to are services or products that I know and love. I shouldn’t be giving away my service for free to a company who wouldn’t even give me a sample of their service.

At the end of the day, you have to put you and your dignity above whether or not it will get you free publicity. All of their responses are contingent upon whether or not they like your work enough to share it, and honestly, you might have more “real” followers than them anyway. If a company is trying to use “smaller” bloggers to gain traction and attention, they might be doing some other undignified practices of gaining attention on social media.

Be careful and don’t let people take advantage.

 

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